ChingFa Lung
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↓ Partners-Operated Examples ↓
@youtubetheater

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YouTube Theater
A cohesive identity for

creative spaces

YouTube Global

Brand Operations


Project Manager

Laurel Su


Visual Designers

ChingFa Lung

Drake Manalo

Art Department

 

Staff Designer

Robyn Lee

 

Hollywood Park

Partners

 

Creative Directors

Kristina Catanese

Carmen Acosta

Role              Visual Development

Identity System Design

Art Direction

 

The YouTube Theater is a venue where artists, creators, and fans come together to celebrate creativity and find inspiration. I led the development of a comprehensive style guide—from initial mood boards and foundational strategy to final lookbook and toolkit delivery for external partners, supporting all YouTube Theater marketing operations.

 

In close collaboration with Hollywood Park designers, we crafted a unified identity system that merges the Hollywood Park and YouTube Theater brands into a cohesive visual experience tailored to the space, celebrating both creators and community.

Index ↵

YouTube Brand Standards Book


This 326-page Smyth Sewn-bound book documents YouTube’s design evolution from 2005 to 2021. Created by YouTube’s brand team in collaboration with Hybrid Design, it serves as both a historical archive and a tactile expression of YouTube's visual identity. It showcases the brand’s logo history, design philosophy, iconography, typography, color palettes, and real-world examples of design applications.

Printed in California, the book uses a combination of premium papers, including 80# McCoy Gloss, 80# Keaykolour Pastel Blue, 80# Mohawk Superfine Eggshell Ultra, and 70# Mohawk Via Light Grey Smooth, offering a rich sensory experience. The result is a statement piece that translates YouTube’s digital presence into a lasting physical form, designed to inspire and document the brand's ongoing evolution.

 

YouTube Art Department:
Amy Yip, Andrew Lebov, Ash Qualischefski, Ching-Fa Lung, Chris Bettig, Earvin Fanfair, Emily Barrera, Jesse Lefkowitz, Jessie Zo, Kelsey Mayfield, Maegan Clawges, Rachelle Moon, Robyn Lee


Hybrid Design:
Caleb Kozlowski,Sarah Jean Recht,Hanna Goransson,Katie Ball

Creative Direction & Photography:
Scott Snyder

 

Print Awards 2022 Books - Entire Package - First Place Winner
Core77 Design Awards 2022 - Visual Communication Award - Notable