YouTube Global

Brand Operations

Project Manager

Laurel Su

Visual Designers

ChingFa Lung

Drake Manalo

Art Department

Staff Designer

Robyn Lee

Hollywood Park

Partners

Creative Directors

Kristina Catanese

Carmen Acosta

Role              Visual Development

Identity System Design

Art Direction

The YouTube Theater is a venue where artists, creators, and fans come together to celebrate creativity and find inspiration. I led the development of a comprehensive style guide—from initial mood boards and foundational strategy to final lookbook and toolkit delivery for external partners, supporting all YouTube Theater marketing operations.

In close collaboration with Hollywood Park designers, we crafted a unified identity system that merges the Hollywood Park and YouTube Theater brands into a cohesive visual experience tailored to the space, celebrating both creators and community.