Designers

ChingFa Lung

Yura Park

Photographer

Tiffany Tran

Models

Lisa Starrett

Kendra Lauren

Role                          Art Direction

Package Design

Volume is for elevating the portable cocktail experience. The name for this brand was inspired by alcohol by volume(ABV). Alcohol by volume is a standard measure of how much alcohol is contained in a given amount of an alcoholic beverage. Because the jelly cocktail is unique in its form, We wanted to have a wordplay to highlight the jelly cocktail's uniqueness.

To visualize this, a tight logotype was designed to highlight the intensity of the flavors packed in a cube. The cube was also used to store easily and making high-end experience through exclusively designed cube packages.