ChingFa Lung

Refracting Reality

Rethinking reality through light

Design & Art Direction

ChingFa Lung

Instructor

Brad Bartlett

Teaching Assistants

Yura Park

Priscilla Chong

Photography

Kevin Martin

Role Book Design

Interactive Installation

This project was heavily driven by research, curation of contents, and sequential storytelling. The interaction installation design decision was made with the characteristics of light: Refraction, Reflection, Diffraction, and Interferer. In addition, the prism of the book spine was used to manifest the perception of refracting reality.

The interactive installation was created using prisms and light sensors to contextualize the book's contents in real life. Experience changes depending on where people stand and where they place their prisms. From complete darkness to a 360-degree interaction, the play between light and shadows of prisms brings "refraction reality" to life.

Index ↵

Refracting Reality

8.5" x 11.75", 368 pages
Book Design, Interactive Installation

Guidance: Brad Bartlett
Teaching Assistants: Yura Park, Priscilla Chong
Photo Credit: Kevin Martin

Art Direction: Ching Fa Lung

Light has been the main part of our world since the beginning of time. We have learned to use light to tell stories, relate, experiences, and communicate with one another. This book questions our perception of the world by examining the light through different forms of expression. This project was heavily driven by research, curation of contents, and sequential storytelling. The interaction installation design decision was made with the characteristics of light: Refraction, Reflection, Diffraction, and Interferer. In addition, the prism of the book spine was used to manifest the perception of refracting reality.

In order to contextualize the contents of the book in real-life, interactive installation was created using prisms and light sensors. Experience changes depending on where people stand and where they place their prisms. From a complete darkness to a 360 degrees interaction, the play inbetween light and shadows of prisms bring "refraction reality" to the life.

YouTube Brand Standards Book

This 326-page Smyth Sewn-bound book documents YouTube’s design evolution from 2005 to 2021. Created by YouTube’s brand team in collaboration with Hybrid Design, it serves as both a historical archive and a tactile expression of YouTube's visual identity. It showcases the brand’s logo history, design philosophy, iconography, typography, color palettes, and real-world examples of design applications.

Printed in California, the book uses a combination of premium papers, including 80# McCoy Gloss, 80# Keaykolour Pastel Blue, 80# Mohawk Superfine Eggshell Ultra, and 70# Mohawk Via Light Grey Smooth, offering a rich sensory experience. The result is a statement piece that translates YouTube’s digital presence into a lasting physical form, designed to inspire and document the brand's ongoing evolution.

YouTube Art Department:
Amy Yip, Andrew Lebov, Ash Qualischefski, Ching-Fa Lung, Chris Bettig, Earvin Fanfair, Emily Barrera, Jesse Lefkowitz, Jessie Zo, Kelsey Mayfield, Maegan Clawges, Rachelle Moon, Robyn Lee

Hybrid Design:
Caleb Kozlowski,Sarah Jean Recht,Hanna Goransson,Katie Ball

Creative Direction & Photography:
Scott Snyder

Print Awards 2022 Books - Entire Package - First Place Winner
Core77 Design Awards 2022 - Visual Communication Award - Notable