Creator Marketing Refresh
Guideline in Use Across Teams
01 Made On YouTube
02 Creator Summit New Delhi
03 Regional Social Post
04 Hispanic Heritage Month
05 YouTube Privacy Guidelines
Role Visual Development
Identity System Design
Guideline Creation
As part of the core design team, I contributed to the development of the YouTube Creator brand’s flexible visual system, encompassing frame design, color, photography treatments, layout style, and graphic elements into a comprehensive guideline that includes visual examples and production assets.
This system adapts seamlessly across platforms, events, and campaigns worldwide—from Made on YouTube 2024 in New York to the YouTube Creator Summit in New Delhi and the Hispanic Heritage Month Creator Communities celebration. Social media posts tailored to regional events further amplify the Creator experience. Collaborating with EMEA creative studios and production teams, we rigorously tested and refined the system with direct Creator feedback, delivering a toolkit that ensures consistency across global touchpoints.
01 Made On YouTube
On YouTube, success isn't one-size-fits-all. It’s as unique as our vibrant creators and artists. Whether it’s about self-expression, finding community, or reaching financial freedom, we want to offer long-lasting opportunities to forge your own path to success.
And now, we’re bringing the transformative power of AI to that journey, while building on our track record of responsibility. We believe AI will unlock new forms of expression for creators, and that it should put its power to work for you and your creative vision. Today at Made on YouTube, we’re unveiling new ways to connect people, ignite creativity, drive businesses, and champion new voices. Here’s what you need to know.
Read more
Creator Experience ↓
02 Creator Summit New Delhi
The YouTube Creator Summit in New Delhi is a gathering designed to empower creators with insights and strategies to grow their influence and businesses. Open to creators at every stage of their journey, from rising stars to established influencers. The event offers immersive experiences, exclusive access to YouTube executives, and hands-on workshops. Many describe it as inspiring, transformative, and a must-attend for those serious about shaping their future on the platform.
Creator Experience ↓
03 Regional Social Post
YouTube Creator
YouTube Creator Korea
YouTube Creator India
04 Celebrate Hispanic Heritage Month
Hispanic Heritage Month celebrates the vast and rich culture of Hispanic people in the US. This month, we will shine a spotlight on Hispanic creators and inspire more people to share their unique voices. Rred more
YouTube
X.com
05 YouTube Privacy Guidelines: Protecting Your Identity
YouTube’s goal is to ensure creators and users feel safe when using YouTube. That’s why we have policies to protect user privacy, and processes for you to let us know if content posted on YouTube violates your privacy or sense of safety. If someone has used your personal information without your permission, including using AI-generated content that looks or sounds like you, you can report it and ask to have it removed from YouTube. This is called the Privacy Complaint process.
Copyright©2019-2024 ChingFa Lung - All Rights Reserved
Copyright©2019-2024 ChingFa Lung - All Rights Reserved