YouTube Art Department

Amy Yip

Andrew Lebov

Ash Qualischefski

ChingFa Lung

Chris Bettig

Earvin Fanfair

Emily Barrera

Jesse Lefkowitz

Jessie Zo

Kelsey Mayfield

Maegan Clawges

Rachelle Moon

Robyn Lee

Hybrid Design

Caleb Kozlowski

Sarah Jean Recht

Hanna Goransson

Katie Ball

Creative Direction

& Photography

Scott Snyder

Role              Visual Design

This 326-page Smyth Sewn-bound book documents YouTube’s design evolution from 2005 to 2021. Created by YouTube’s brand team in collaboration with Hybrid Design, it serves as both a historical archive and a tactile expression of YouTube's visual identity. It showcases the brand’s logo history, design philosophy, iconography, typography, color palettes, and real-world examples of design applications.

Printed in California, the book uses a combination of premium papers, including 80# McCoy Gloss, 80# Keaykolour Pastel Blue, 80# Mohawk Superfine Eggshell Ultra, and 70# Mohawk Via Light Grey Smooth, offering a rich sensory experience. The result is a statement piece that translates YouTube’s digital presence into a lasting physical form, designed to inspire and document the brand's ongoing evolution.

Print Awards 2022 Books:
Entire Package, First Place Winner

Core77 Design Awards 2022:
Visual Communication Award, Notable