GoPro Rebrand

A new angle on adventure

Role                      Identity Design

Guideline Development

Art Direction

GoPro has a bigger future, making the action camera and creating a platform for people to share and watch how others grow as professionals.

The new identity of two triangles implies moving up, betterment, and ultimately becoming pros. The unusual stacking of two triangles also signifies the dynamism of the challenges users would capture. The geometric logotype complements the hard-angled shape of triangles. These new angles from both elements represent the new angle of how we see the world through the lens of GoPro.

To further promote the brand slogan "Be a Hero," the "10 thousand hours makes a hero " documentary film was curated and created. It is a visually rich documentary film that documents the stories of the world's most influential professionals in a variety of disciplines. To be a hero is not a result; it is all about the process.