YouTube Music 2023 Recap
Digital to physical storytelling
Creative Studio
Creative
Christian Haas
Nyree Emory
Ivan Whitted
Mark Sikes
Production
Lauren Teng
Pamala Billman
Business Lead
Michelle Crossman
Kristen Schneider
Creative Strategy
Caroline Watts
Music Supervision
Ethan Converse
Design
Cris Logan
ChingFa Lung
Animation
Christian Mroczka
Jorge Noujaim
Edit
Joseph Galligan
Casting, Record & Mix
Sonic Union
Pat Sullivan
Anthony Muccigrossi
Owen Schearer
YouTube Music
Director
Christeen Kim
Leads
Smriti Khanna
Tatyana Diaz
Shannon Melton
UX
Gabriela Namie
Colleen Clark
Localization
Connor Smalls
Role Visual Design
Motion Design
For the 2023 Recap experience, I expanded the visual journey from digital UX to physical spaces, creating dynamic out-of-home billboards featuring motion and static visuals that celebrate the year’s top ten music artists. I storyboarded the Recap video, introducing personalized features like AI-generated album covers, evolving mood tracking, and customizable photo albums integrated with Google Photos. Working closely with creative leads, art directors, and animators, I delivered a suite of visual assets tailored for social platforms, transforming music and memories into a vibrant, immersive experience.
Copyright©2019-2024 ChingFa Lung - All Rights Reserved
Copyright©2019-2024 ChingFa Lung - All Rights Reserved