ChingFa Lung

YouTube Music 2023 Recap

Digital to physical storytelling

Creative Studio

Creative

Christian Haas

Nyree Emory

Ivan Whitted

Mark Sikes

Production

Lauren Teng

Pamala Billman

Business Lead

Michelle Crossman

Kristen Schneider

Creative Strategy

Caroline Watts

Music Supervision

Ethan Converse

Design

Cris Logan

ChingFa Lung

Animation

Christian Mroczka

Jorge Noujaim

Edit

Joseph Galligan

Casting, Record & Mix

Sonic Union

Pat Sullivan

Anthony Muccigrossi

Owen Schearer

YouTube Music

Director

Christeen Kim

Leads

Smriti Khanna

Tatyana Diaz

Shannon Melton

Gabriela Namie

Colleen Clark

Localization

Connor Smalls

Role Visual Design

Motion Design

For the 2023 Recap experience, I expanded the visual journey from digital UX to physical spaces, creating dynamic out-of-home billboards featuring motion and static visuals that celebrate the year’s top ten music artists. I storyboarded the Recap video, introducing personalized features like AI-generated album covers, evolving mood tracking, and customizable photo albums integrated with Google Photos. Working closely with creative leads, art directors, and animators, I delivered a suite of visual assets tailored for social platforms, transforming music and memories into a vibrant, immersive experience.

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YouTube Brand Standards Book

This 326-page Smyth Sewn-bound book documents YouTube’s design evolution from 2005 to 2021. Created by YouTube’s brand team in collaboration with Hybrid Design, it serves as both a historical archive and a tactile expression of YouTube's visual identity. It showcases the brand’s logo history, design philosophy, iconography, typography, color palettes, and real-world examples of design applications.

Printed in California, the book uses a combination of premium papers, including 80# McCoy Gloss, 80# Keaykolour Pastel Blue, 80# Mohawk Superfine Eggshell Ultra, and 70# Mohawk Via Light Grey Smooth, offering a rich sensory experience. The result is a statement piece that translates YouTube’s digital presence into a lasting physical form, designed to inspire and document the brand's ongoing evolution.

YouTube Art Department:
Amy Yip, Andrew Lebov, Ash Qualischefski, Ching-Fa Lung, Chris Bettig, Earvin Fanfair, Emily Barrera, Jesse Lefkowitz, Jessie Zo, Kelsey Mayfield, Maegan Clawges, Rachelle Moon, Robyn Lee

Hybrid Design:
Caleb Kozlowski,Sarah Jean Recht,Hanna Goransson,Katie Ball

Creative Direction & Photography:
Scott Snyder

Print Awards 2022 Books - Entire Package - First Place Winner
Core77 Design Awards 2022 - Visual Communication Award - Notable